2020 Nevada Census
“Come to your senses, take the Census”
While working for Magnum Integrated Marketing, I was able to create a concept for the Nevada 2020 Census. My concept focused on reaching people who were skeptical of filling out their Census.
Focus on the Senses
My concept was “Come to your senses, take the Census”. Each style focused on one of the 5 senses (sight, smell, taste, touch, and sound), which included their own specific color palette, iconography, and copy writing. I designed 2 physical advertisements, billboards, and digital ads to pitch my concept to the Magnum design team.
