Nic Grooming
BRAND EXTENSION
Developed a brand extension for Nic Grooming, a classic Philadelphia barbershop striving to provide “a blend of old-school craftsmanship and modern technology.”
Collaboration with Defy, formerly [ 2 one 5 ] Creative.
new applications
The extension further develops the brand style, bringing the look and feel into new applications and mediums. The existing color palette and logo were also merged with new typography, photography, marks and motifs.
modern influences
Applications included environmental decals, secondary icons, and promotional items.
