World Tree
Norse Mythology
World Tree is a start-up hot sauce company in need of a logo and a brand identity. Their concept is based around Norse Mythology. I designed a logo and style focused around the gritty and rough feel of Nordic imagery and symbols, but kept it modern and bold in order to reach a larger, contemporary consumer base.
Flavor Focus
Along with the logo and brand design, I created concepts for the hot sauce labels. Each flavor focuses on a different world in Norse Mythology, using different color palettes and interesting graphics that stayed consistent with the logo/brand design.
This project is still in progress.
